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When did you last see hand painted bill boards of a film? Did you ever see them? Even if you did, it would have been years; if not decades ago……The young Indian cineastes have little knowledge about the traditional but dying art of painters who use brush, colour and story board on canvas. It carries the hope, aspiration and desperation of the artists on it as well as those who make it. The advent of digital printing, changing life of the artists and their craft are evocatively captured in this film.